The International Federation of Heat Treatment and Surface Engineering Conference 2011 website is live. We know it’s a bit of a mouthful but that’s why it’s shortened to IFHTSE.

The website is one of several Crush have built for exhibition and events organisers, In Conference; others include the European Zebrafish Meeting website, launched earlier this year, and the Euro PD conference website, to be launched later this month.

Since In Conference require so many websites for their clients, we built a special whitelabel (or CMS framework) specific to their needs. The whitelabel acts as a template, with certain modules universal to the conferences, such as abstracts, speakers, programme, venue and FAQs.

Using this template means that Crush can easily adapt the CMS framework for each conference site, personalising it for In Conference’s clients. These changes are mostly design based, like modifying the colour theme or moving a call to action; however they are all simply alterations that cut down on the development time so we can produce the websites within a tight timeframe and at the minimum cost to In Conference.

As a result, the IFHTSE 2011 conference website is designed around the IFHTSE logo, with heavy red and black accents. In comparison, the Zebrafish meeting website is softer, drawing on the green and blue colours that dominate the Zebrafish logo. Look out for the next website – Euro PD conference – to see how using the whitelabel enables us to produce great looking, simple websites without scrimping on functionality or style.