Where did my traffic go?!
11th September 2014
Website traffic, goals and revenue can go down as well as up. If the important numbers do start to head south, Crush can help! Here is a tip to identify if a particular source of traffic is particularly to blame – and if so, which one it is. In Google Analytics, select two date ranges […]
Game Set and Exact Matched
18th August 2014
Keep your variant matches close and your negative keywords closer. Google’s Inside Adwords Blog has announced that from late September, they will apply “close variant keyword matching” to all exact match and phrase match keywords. Currently there is an opt out. What does that actually mean? If a user googles a search term that is […]
Is there an Optimal Length for Blog Posts?
28th April 2014
Once you’ve decided that your business needs a blog (and it definitely does) putting the content together can be difficult. For a long time it was recommended that as long as you kept to a minimum of 350 to 400 words, Google would be happy, your SEO would be spot on and it would all […]