Writing Memorable Copy
1st October 2014
Writing Memorable Copy for Sales and E-commerce Websites The time and effort you put into setting up and stocking your e-commerce website is likely to have been sizeable. A fantastic looking site that functions perfectly is one thing but it’s defunct if the copy doesn’t match up. It’s very easy to overlook your product descriptions […]
Where did my traffic go?!
11th September 2014
Website traffic, goals and revenue can go down as well as up. If the important numbers do start to head south, Crush can help! Here is a tip to identify if a particular source of traffic is particularly to blame – and if so, which one it is. In Google Analytics, select two date ranges […]
Game Set and Exact Matched
18th August 2014
Keep your variant matches close and your negative keywords closer. Google’s Inside Adwords Blog has announced that from late September, they will apply “close variant keyword matching” to all exact match and phrase match keywords. Currently there is an opt out. What does that actually mean? If a user googles a search term that is […]